Always a step ahead

About

Frontrunners is a strategic collective that empowers brands and rights holders. By assembling expert teams tailored to each client’s needs, we create partnership strategies that drive growth, engagement, and impact. Our flexible model allows us to scale at any stage, ensuring the right expertise for every project. With a network of specialists across Europe, we support brands active in multiple markets and operate in the fields of sports, music, culture, and social impact.

Sports

Music

Culture

Social impact

Projects

Projects

  • Decathlon Premier Padel Rotterdam

    Establishing the commercial strategy, creating the partnership proposition, and delivering all partnerships.

  • MOJO Concerts

    Supporting Mojo in exploring new digital business models and developing value propositions for a future platform concept.

  • Jantje Beton

    Designing the multi-year partnership strategy and partnership proposition for De Speelbeweging, while connecting new partners to Jantje Beton.

  • NOC*NSF

    Shaping the strategic evolution of the TeamNL partner model, in collaboration with NOC*NSF and the 28 TeamNL sports federations.

  • Amsterdam 750

    Realizing the strategy and setting up all partnerships for the festival on the ring.

  • Zilveren Kruis

    Supporting the Zilveren Kruis team in their partnership with the KNVB, helping to shape initiatives that use football to strengthen the mental well-being of young people.

  • Spieren voor Spieren

    Designing the multi-year partnership strategy and the Krachtcentrale corporate proposition to establish strategic partnerships within the business sector.Providing strategic support to Spieren voor Spieren in shaping the fundraising and activation strategy for 3FM Serious Request 2025, 'Het Glazen Huis'

  • Holland & Barrett

    Guiding Holland & Barrett through the strategic partnership process in both the Dutch and Belgian markets, with the goal of maximizing impact on brand objectives and strengthening its health-driven mission.

  • HelloFresh

    Developing the strategic approach to sports sponsorship, creating a clear framework to evaluate opportunities, and shaping partnerships that build stronger connections with consumers.

  • Harlem Kitesurfing

    Supporting Harlem Kitesurfing in building a strong team proposition to attract partners. Together we develop a sponsorship model, define rights, and connect with relevant brands.

  • Pushit

    Defining the business model, partnership strategy, and market approach for Pushit — the innovative media platform for the fast-growing padel community.

  • Ayvens

    Supporting Ayvens in developing a strategic partnership framework for the Dutch market, focused on strengthening brand awareness after its rebranding, while activating key themes such as sustainability, inclusive mobility, and safety under the promise “Better with every move.

How we set ourselves apart

Frontrunners breaks from traditional agency models by offering a custom-built, expert-driven approach tailored to each client’s challenges. Our unique strengths include:

High-level Expertise

We bring together specialist in marketing, branding, data, media, and sustainability, providing clients with comprehensive, up to date insights across fields. 

Strategic
Agility

Our flexible team structure adapts quickly to evolving requirements, allowing us to support clients across various stages of development and adjust as projects grow.

Independent,
Objective Advice

We focus solely on achieving the best outcomes for clients without agency biases, ensuring a strategy aligned with their true needs.

Market Proven Results

Through our experience with top brands and high-profile rights holders, frontrunners consistently delivers measurable impact and valuable brand connections.

What we offer

Strategic Consultancy

Providing expert guidance to develop and refine partnership strategies that align with brand and business objectives.

Partnership Development

Identifying, securing, and managing the right partners to create impactful collaborations.

Interim Management

Offering experienced professionals to step in and lead projects or teams during transitional periods or to accelerate progress.

Meet the Frontrunners

  • An image of The Cultural Center.

    Jasper Hunting

    Founder

  • Decathlon Premier Padel Rotterdam

    Remco Barbier

    Founder

  • Enrico Damo

    Frontrunner for our project with NOC NSF.

  • Lennart Bril

    Frontrunner for our project with Amsterdam 750.

  • Judith de Frel

    Frontrunner for our project with Spieren voor Spieren.

  • Hanneke Jaanen

    Frontrunner for our project with Jantje Beton.

  • Carola Ticheler

    Frontrunner for our project with Zilveren Kruis.

  • Johan Rietveld

    Frontrunner for our project with Pushit.

  • Nicky Verjans

    Frontrunner for the German market

  • Philipp Harrold

    Frontrunner for the German market

Let’s collaborate!

Whether you're a brand looking to make real impact or a rights holder aiming to grow and engage your audience — we’re ready to help you move forward. At Frontrunners, we don’t believe in one-size-fits-all. We build tailored teams and strategies that deliver results. Let’s start a conversation and explore what we can achieve together.

Get in touch – the right partnership can change everything.

Interested in becoming a Frontrunner?

We’re always looking to connect with talented strategists, creatives, and commercial minds who want to make a difference. If you’re driven by impact and collaboration, we’d love to get to know you.

Leave your contact details below — and let’s start the conversation.

Apply here!

Clients