
Decathlon Premier Padel Rotterdam
Establishing the commercial strategy, creating the partnership proposition, and delivering all partnerships.



Establishing the commercial strategy, creating the partnership proposition, and delivering all partnerships.

Supporting Mojo in exploring new digital business models and developing value propositions for a future platform concept.

Designing the multi-year partnership strategy and partnership proposition for De Speelbeweging, while connecting new partners to Jantje Beton.

Shaping the strategic evolution of the TeamNL partner model, in collaboration with NOC*NSF and the 28 TeamNL sports federations.

Realizing the strategy and setting up all partnerships for the festival on the ring.

Supporting the Zilveren Kruis team in their partnership with the KNVB, helping to shape initiatives that use football to strengthen the mental well-being of young people.

Designing the multi-year partnership strategy and the Krachtcentrale corporate proposition to establish strategic partnerships within the business sector. Providing strategic support to Spieren voor Spieren in shaping the fundraising and activation strategy for 3FM Serious Request 2025, 'Het Glazen Huis'.

Guiding Holland & Barrett through the strategic partnership process in both the Dutch and Belgian markets, with the goal of maximizing impact on brand objectives and strengthening its health-driven mission.

Developing the strategic approach to sports sponsorship, creating a clear framework to evaluate opportunities, and shaping partnerships that build stronger connections with consumers.

Supporting Harlem Kitesurfing in building a strong team proposition to attract partners. Together we develop a sponsorship model, define rights, and connect with relevant brands.

Defining the business model, partnership strategy, and market approach for Pushit — the innovative media platform for the fast-growing padel community.

Supporting Ayvens in developing a strategic partnership framework for the Dutch market, focused on strengthening brand awareness after its rebranding, while activating key themes such as sustainability, inclusive mobility, and safety under the promise "Better with every move."

Shaping the partnership strategy that helps bring the mission of healthy brains for all to life through meaningful collaborations.

Developing the multiyear partnership strategy and propositions for Buma Cultuur's flagship events and talent initiatives to elevate Dutch music and empower its creators.